The local seo formula seems to be over-simplifying in the last 6 months. It’s now possible to rank in Google Maps for almost any local keyword if you have the following:
- A Google Business page
- A website half optimised to a local keyword
- More citations that your competitors
Unfortunately its not actually that easy.
2 aspects that can be the difference in local rankings are Geo-tagging and media rich citations, used correctly you no longer need to worry about having “more” citations than your competitor, you need BETTER ones.