Hi guys, sorry I haven’t posted in a while, I have moved house as I am studying somewhere else and took a while to get everything sorted (including internet, which was a pain!) But now everything is sorted and after about a 3 week break I am back in the SEO loop.
Quite a lot of things happened whilst I was away with the 2 most notable things being the Google update Hummingbird and the discontinuation of the Google keyword tool. Both of these effect the SEO industry greatly, which is why i’m going to write a quick post about these 2 events.
I will start with the hummingbird update as the chances are you have already heard of this as it has been slowly rolling out over the last month with official names and titles released well over a month ago. The easiest way to describe whether this update concerns you or not is to think about if you knew something had happened to your websites?
If you didn’t even notice any differences in your rankings or traffic stats, or they followed the same progression as usual, for example slowly increasing traffic figures, then great! This is fine as it means your sites were not penalized, so you have nothing to worry about and you can continue whatever SEO strategies you were using as it shows they are effective.
The reserve is also true, if you have lost a lot of traffic and rankings in the last few weeks then chances are you are being penalized by Google for some sort of SEO strategy you have implemented. It is impossible to tell in most cases which strategy you may have been penalized for but it is something you should research and change if possible.
Another quick point as I have seen it in almost every update article I have read, and this is the quote that sums it up best (from SELand’s article on the Google update.)
Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
The other point I wanted to talk about was the discontinuation of the Google keyword tool! Which is something that I am not happy about as it makes our lives as SEOs a little bit more difficult. There is a tool you can still use which is the Google Planner, which has features exactly the same as the keyword tool, but its just more difficult and awkward to use for specific data of keywords, but you can still get your information so its not the end of the world!
Hope you enjoyed reading guys and as always, stay optimized!