The Number of External Links on a Page and how it affects Link Juice and Pagerank

I know that is a hell of a title but I wanted you to know what I am going to talk about in this post as if you don’t wanna know, then why you here? Anyway… To the post, this could be included in the SEO myths series and I will include it in that category but as its to do with all aspects of SEO I will keep it individual too.

Alright, so “How does the number of external links on a page affect link juice flow and pagerank.” I will start by saying is website is pagerank 0 or n/a do not waste your time getting links from there, its not worth it as no link juice can flow as there is no link juice there in the first place. So if you have found a relevant page where you want to get a link from and that has a pagerank of 1+ then you should try to get a link from there.

If we take an SEO example. I am trying to rank for “seo” and I find a website that talks about it, lets say a page on SEland. Has a relevant article about local SEO and I want to link it to the article I wrote about Local SEO a few days ago. The amount of external links (these are the links pointing from a page to other websites) will affect the amount of link juice that is going to flow. And as you can probably guess the more external links on a page the less your link to your site from that page is worth!

This all makes sense if you think about it. Google’s pagerank settings are on a logarithmic scale, if you didn’t know that then you should! All this means to you me and average Joe is that there are less PR10 sites than there are PR9 and less PR4 sites than there are PR3, on a logarithmic scale. I actually had a friend of mine doing maths at university explain this to me in detail, but all you really need to know is the table below and the value per link from a specific PR link.

Pagerank Link Chart

Pagerank link conversions

The number of external links DOES affect how much link juice would flow from your site but the table can help you in that if all of the external link figures are the same this is what you would need! There are hundreds of other ranking factors so do not even try to get started on how many PRX links you would need to outrank a site with XX PRX links because this is not a time for SEO maths, don’t get me wrong I love my SEO maths, but this just is not the time!!!!

Hope that helped and as always stay optimized.

Still cringey but love it!

The Local SEO Lowdown

For the last 5 hours I have been researching and updating my knowledge of local seo. This is actually one of the types of SEO I really don’t like and don’t understand all that well which is why I spent so much time on it. I know the usual rules apply and citations play a huge role but how can me and you, who are advanced SEOs, get pages on our website that are targeted to a specific area ranking quickly for that local area? That is the question I will try to answer in this post.

For this example I am going to use a page on my SEO company site that is geared towards ranking for a local keyword. I have 3 inner pages on my site that are something like 3 are all ranking along the same lines but none are on page 1 and in this post I am going to find out why and how to get them there.

I will start by assuming that everyone knows the basics of local onpage optimization, which includes title, url, name, address and location with google maps integration if you can get that done. Usually that is enough to get you on page 2/3 for most local niches, but why only there? Hopefully I can answer that here.

Every year Moz does a survey for local ranking factors and comes up with some good results, the full results can be found at: but im going to tell you what it means for you now. For all the research and good work Moz did, they don’t actually tell you how to rank for your local keywords.

So to some tips to actually help people. The first tip I would say is to try and create your local campaigns on a per site basis. For example if you are an SEO company looking to target a specific region. Buy a new or expired domain and promote for that region individually, rather than what I did which is trying to promote to multiple local regions as it makes is a lot more difficult.

Secondly, citations and NAPs are everything. This is essentially the information Moz came up with in their report, the problem is these are in my opinion difficult to find and get but the easiest ways are directories!

Third, Google plus and Google maps, actually everything to do with Google, anayltics and webmasters too, but ensure you have a Google plus page with integration to Google Maps.

Fourth, Facebook profile, this is actually more key than you probably think, in my long research today about SEO this came up a number of times and it also helps if you can get a few likes (20+) to get the ball rolling for your online presence. So get your social citations. (Facebook and Twitter.)

Fifth, something I made up on the spot but think is relevant and would have great results and that is having a listing on local business review websites, also get a few people to review your site a week after the listing just to bump you up near the top of your category, might get you some traffic as well as SEO gains. I would recommend Yelp, Yahoo and BBB Oh and linkedin

Alright Im sorry to say I think that is everything. Boring I know. I will probably be running an SEO split test with a selection of 2 methods soon. One will probably be only citations and NAPs whilst the other will be everything above include social signals but minus the major directories which get your citations. I will report back on those, but until then, stay optimized.

Wow, did I really just say that “Stay Optimized” – Sure that can catch on.

Backlinking 2 – Directories Still Work!

Soooooooo True!

Soooooooo True!

Why are people now saying that directory submissions do not work? This has been around the SEO world now for at least a few months if not a couple of years and I guess this post could also go in the SEO Myths category as well so I will include it there too (that’s why the title is so funky!) Wherever the myth started it doesn’t matter, what does matter is that now thousands of people think that they should not post to directories and again this is not the case you just have to choose the ones you want to post to and mix up your links and anchors a bit.

If you are a UK business, I will use a client on mine but I want to keep their identity hidden so my client is going to be Jim who owns a website where he sells his own product, he might buy it in, make it who knows that’s none of my business. Anyway so Jim is looking to rank in and not any other major search engines as he cannot ship outside of the UK.

So as an SEO company (and even SEO individuals should have this too) I have a list of some great directories that are great for business listings, most are free 1 or 2 are paid but it gives a wide range of options to post to. Now it is not worth me posting Jim’s site to any directories outside of the UK as the results will not be relevant or LOCAL. This is personally where I think the initial myth began!

People would post irrelevant local or personal listings in business directories. For example my local blog where I talk about fitness and generally whatever I feel like talking about (It is at: Tom for anyone who is interested.) Anyway, it is not worth me submitting that site to a business directory under health and fitness or gyms, as it is not relevant and I do not have a physical local address and if someone was looking for a fitness business or gym in their area and did see my blog, although the information might help them, its not exactly what they were looking for!

Im not going to give my directories list here but if you search around and edit your own list you can have a great list of around 30-50 directories that will get you a good citation or backlink back to your (or your clients) site. Also don’t get to rapped up in the PR of the directory, you are not getting a PR8 backlink if you submit to a directory, that’s just what the homepage is!

SEO Myth 3 – Duplicate content will give you negative results

Duplicate content is frowned upon nowadays by SEOs for a number of reasons but mainly because it is seen to negatively effect your SEO effects. This myth started due to what most people back in the early SEO times use to do, and that was keyword stuffing, with a single keyword being repeated hundreds if not thousands of times on a specific website and there were ways for this to go unnoticed to the visitors to a website, these included writing the term hundreds of times in different orders in a tags file or my personal favorite, which was putting the keywords the same colour as the background so the search engines could see them but not the users…. Sneaky!

Anyway those times are long behind us, luckily and now it is the time for relevancy and quality. I talked about quality over quantity in my first post for backlinking but this type of quality is in regards to users and not search engines. Duplicate content does not directly lose you rankings, but usually it does directly lose you visitors, as people may have read the information before, or it may just be poor quality as you haven’t checked through and edited it yourself. Which means from a user perspective “content is king” but from a search engine one, I disagree.

There is a good video on why the duplicate content myth is a myth and why 95% of the SEO world believe it to be true, so I included it below. Skip to about 1.20 and he gives a great definition there. Using a great example of Huffington Post.

As you hopefully just saw and listened that duplicate content is over exaggerated and it is not all that bad! Personally I would never recommend it because if you are trying to make a sale or create leads or whatever you need your own content as you can say it best not what someone else said on their website a few weeks ago. But it does not effective your SERPs negatively.

Backlinking Method 1 – Quality Over Quantity

This is another mini series im going to do on this site as I think it is the number aspect people struggle with when it comes to SEO. Most business owners and online marketers now know the basics of onpage optimization and where to include keywords etc, but they have no idea how to get any backlinks to their site and hence they are stuck on page 10 for the keywords they are trying and need to rank for.

The first point Im going to make in this series is the quality over quantity one. Most people when they are trying to build links look for numbers, i.e. “1000 links for $50” and think, hey that’s pretty good, only 5c a link. But if someone is running this offer it is almost certain that these links are not good links and hence will not benefit your website anywhere near as much as you think and hence you should spend more time (and/or money) getting higher quality links pointing back to your site.

The Google pagerank factor is used to deduce how good a link is but this scale does not work on a 1/2/4 ratio. For example is 2 PR0 links worth the same as 1 PR1 one? NO!!

Not all links were made equal

I would rather have 1 relevant PR5 link than 500 PR0 ones. Which means I will be willing to pay a little bit more for it. I have said it once and will say it again, quality beats quantity in MODERN SEO. Back in the 2005-2009 days you may have gotten away with it, but now no chance! Focus on building quality backlinks from relevant high quality sites and you will be fine.


The Number of links you will need of that type to be that PR……….

There have been countless case studies done where someone has used 2 different techniques to rank for similar keywords, and almost always the one with the better relevance and higher quality links will outrank the one that may have a lot more links but they will be from lower quality or unrelated sites!