The Myth of Top Level Domains – .info ranks worse than .com

TLDsTLD or top level domains are the .com/.net/.org endings to a domain name. These are called gTLD or generic top level domains and are simply endings that are not country coded. Whereas ccTLD ones such as: .co.uk/.fr/.us etc are country specific domains and will be better suited to websites that only have a single target region.

Anyway, there has been a huge myth surrounding TLDs and if one type ranks better or worse than another. I mean you always see .com/.net/.org’s in the top 10 results on Google for keywords and you never see any .info or .me domains, that must mean they rank better right? NO!

The type of domain you own as long as it is a gTLD makes no difference to your websites rankings. The myth that the 3 most popular gTLDs (net, com and org) rank better than any of the others is simply a myth that could be proved with numbers but not with ratios. What I mean by this is 99% of all such results (excluding ccTLDs) will have (net, com or org) search results.

If we take the search term SEO for example (for my search of SEO) I get: 5 .co.uk results, 3 .com ones, 1 .org and 1 .net. Same for page 2 and out of the first 7 pages. That’s 70 results only 2 were different from the first page and that was a .me link and a .ac.uk (which is the UK version of .edu). So this is how this myth was born, because its easy to prove.

BUT NO! If you divided the total number of (com/net/org) domains vs others and then related it back to search results, it would be clear that the rankings difference is minimum and only happens because people have more .com domains than any other. Its a ratio game not a numbers one!

Now to completely contradict what I just said:

I would recommend trying to get one of the more common gTLD’s such as the .com, net or org ones simply because users aka humans are more used to going on it so they will be more likely to choose your website if it is a .com than a website that is a .ws or a .info one, it is simply user preference and makes no difference at all to overall rankings and has nothing to do with the SEO of a website. Hope that helped guys and as always: Stay Optimized!

Your Favourite SEO – Top 10 SEOs

Hi Guys, decided to make a post about who I think and who you think are the top 10 SEOs online today. Top 10 lists are great for promotion but when it comes to SEO I don’t think I have ever seen one and don’t know 10 close enough to make my own list, which is why I will post my top 3 here and you can add your thoughts and comments to who you think is the best SEO around today, so this is my list, in no particular order.

3.) Mike Freidman – Owner and bartender of the SEO Pub and someone I am pretty close to and who is my “go to guy” on anything SEO related. He knows his stuff and has made a lot of money from his SEO skills over the years.

2.) Rand Fishkin – Don’t let the name fool you, creator and SEO giant of Moz.com, which is now one of the, if not the largest SEO information site on the web. I have huge respect for Rand and love the way he has grown his business, although do not personally know him (yet) I stilll have a lot of respect and admiration.

1.) Brian Dean – Of backlinko is someone else I have a lot of respect for and I have tracked some of his SEO skills for a long time and he is one of the best in the business currently. Seems like a nice guy, have only messaged him briefly and do not know him personally yet.

Feel free to add names to the list as I am looking to get a good list of a top 10 in the future but do not know enough about enough SEOs yet.

As always stay optimized!

SEO Myth – Temporary Drop vs Penalized

This is probably one of the most common SEO myth around today. Sites like warrior forum facilitate this sort of myth as people post things like “My site dropped 3 pages after I got these links” or “I changed THIS on my site and now its dropped down the SERPs”. There is a huge difference between temporary drop in the rankings vs your site actually being penalized by Google.

In most cases this is only a temporary drop in your rankings and most of the time your site will come back stronger than it was before. Hence the idea of creating a backlink, to improve your site’s rankings, not actually making them worse. The main problem and worries people have about this is because they have heard horror stories of link spammers being deindexed or “sandboxed” after they have got a few links, this is usually because their site was terrible in the first place and they were getting links from link farms or low quality spammy websites.

As long as you are promoting your site naturally and keeping your links clean and relevant there is a very low chance you will get penalized by Google for linking! Do not believe all of the stories you hear and work off personal experience rather than what people claim on forum threads.

There is a great way to see if you were actually penalized or punished by google and that is to check the Google webmasters tool for your website. Most of the time it will say something like “no crawl errors” and everything will be green and happy!

But if you have a problem with the site it will tell you:

webmasters error penalized

 

 

 

 

 

 

 

 

 

 

 

 

As you can see Google does actually try to let you know if there are any problems with your site! Shocker I know! Alright that’s everything for today guys. And remember: Stay Optimized!

Backlinking Method – PR5/6 from a few emails! (No longer available method)

It occurred to me that I haven’t actually done that many posts on backlinking methods so I thought I would write one today which is one of my favourite backlinking methods and that is finding pages on websites that no longer offer a service or product and “helping them out” by saying do you want to instead link to my site? Its a powerful technique if used correctly but does take some time, so I will try and only include the essential information you need to know when performing this technique.

Copy one of the below search enquiers into Google.

  • “service no longer available”
  • “service no longer available” [keyword]
  • “service no longer available” inurl:.ac.uk (or inurl:.edu)
  • “no longer available [keyphrase]”
  • “site no longer available”
  • “site no longer available” [keyphrase]
  • “site has been taken down”
  • “site has been taken down” [keyphrase]

This will give you results of people’s sites who have a page that is essentially useless to them and hence you will email the webmaster and say something along the lines of: “Hi, I noticed your page: XXXX on your website is no longer offering XXX service. We actually have a website that is pretty similar to this but is still active and thriving if you would like to link to it and help your visitors find what they came to your page for?”

Its a simply script but it also pretty effective. Most people talk about how much would you spend for a PR5/6 link and the answers usually come into the hundreds, whereas this method is more about how much time would you spend searching for that link? The advantage to this method is the amount of traffic you will receive as well as SEO advantage is huge and is why this is a method I love using. Alright that’s it for now guys and as always:

“Stay Optimized!”

 

Paid Directory Submissions? Good or Bad?

Paid directory submissions, are they a good thing or a bit of a waste of money. As you guys know I am very pro directory submissions generally but I have never paid for one as I don’t think they have been needed in fact. Directories are good for traffic and backlinks and awesome for local SEO, but there is not many opinions on the paid options out there are whether they are actually worth the money.

The reason I am writing this article is because I got a call from touch local about a listing I submitted. They wanted to confirm some information but mainly called to try and upsell me to a paid listing, and although I was half listening and half thinking “just go away” the guy made some good points that most people forget to mention when it comes to paid submissions.

Paid directory submissions and paid links are not the same thing!!

Paid links are mainly for the link juice, whereas paid submissions are for traffic as well as a backlink. To be honest its 99% worth the traffic as the backlink is not worth a lot but you can get some great traffic from businesses to business directories and that is the main thing that should be considered for paid directories.

So anyway he continues talking about this directory and then says a sentence that does actually spark my interest. Can’t remember the exact figures but it was something like: “We have a local seo business page and someone who has been a paying customer with us for 3 years now gets XXXX visitors from us. That’s around 300 a month.” For a local SEO company getting 300 visits a month is pretty good, especially as these are other business owners that are looking to get started with SEO most probably.

So anyway it usually doesn’t matter if the directory is PR10, because the listing you get will be on a PR0 page, as well as not even having an anchor text in most cases “visit website”. Which means the link itself is not worth the money. But for £100 per year, if you can get 1000+ visitors to your site in that year. Targeted visitors too who actually want an SEO company you stand to make a lot of money. Even at a very low 2% conversion that’s still 20 per year on an average of £150 p/m (1800 per year) = 360,000  extra per year, from a £100 investment. Not bad, not bad at all! And if the directory you are with doesn’t work you still only need 1 customer to be in profit!

Will be writing a report about how the investment went and whether I recommend this investment, depending on whether it has a good R.O.I. of not. Alright guys, thanks for reading and as always: “Stay Optimized”…..