SEO as a term is thrown around like it’s a generic service.
Even the most generic of service businesses has layers. If you were to pay for a haircut you’d expect a certain quality and you understand there is a certain price point. Let’s say between £6-£600. We know that if you just want a quick job and your not that bothered you can go in the lower range. If your hair defines you then your going to go to a more expensive/higher quality place to get it done.
At the end of the day this is just a haircut, we aren’t talking about wealth, we aren’t talking about business progression, just hair.
But many people treat SEO as if it were a very generic service business.