The podcast is great and I recommend you check it out, but one thing that himself and Hayden talked about was the “HOLY TRINITY” of online marketing, and having recently set up Ghost Marketing I’d been able to guess what they had said before they even said it. But the trinity is: SEO, Sales (copy) and web design.
Together these 3 are incredibly powerful. And although many people might think they have all 3, most of the time they only half half or 1 or 2 thirds of another. For example my web design and copy is horrible. But I recently found a cool guy to help me out with design and also someone else I use to work with to help too.
Sales/copyrighting side of things is still quite poor and I just hate doing it too. But close friends help me and a flatmate also is quite knowledgeable with this sort of thing, so they chip in too.
This whole part of the podcast struct a cord with me as it was SOOO relevant. When Kotton said:
It’s incredibly rare you find someone with the holy trinity of skills
Yet most of us try and do everything ourselves, especially when starting up, usually to keep costs down and if your like me I like to get things done FAST!!!! And your average web designer/company will want a month to do a website whereas I got my most recent (BIG) project done in 6 days!
I would recommend to anyone starting their own online marketing business to not try and do everything yourself but instead find people that have the skill set that can help each other. This is a problem I had (still have) and because of this I have set up a small private facebook group and looking to get about 10 people in there with a variety of web design, SEO and Copy writing skills.
Currently its just me in there….
But I would be looking to get a small group of around 10 business entruenurs, with a very defined skill set of either: SEO, Web design or Sales (Copyrighting). If you think you fit the bill then go to: https://www.facebook.com/groups/299628036894983/ and request 🙂
Hopefully we can help each other out and build a go to network of people if we need something done within hours and not months.