No. PPC does not help SEO. But I am not saying PPC is not good. When you pay for an ad on Google, if you get your value right and your website converts well you can make a lot of money from simple PPC campaigns. But it definitly does not directly help SEO rankings and it has never been proven too either.
I think this myth came about because when someone runs a PPC campaign they get a lot of traffic “from the search engines” just because traffic is from the search engines does not mean it is SEO traffic, but it also doesn’t mean that its rubbish either. If you can get cheap targeted traffic from paid ads, it is definitely worth using as PPC does have advantages over SEO, in that it is very quick to get and also is a great way to check if your website is converting well and whether it is worth you promoting your website for that specific keyword.
Just to clear something up a second, I am not talking about all paid ads, if you have paid Google to put ads on Google for specific keywords, then you will get no SEO advantage from this. BUT if you have paid a webmaster to put a link or banner on their site, for the primary reason of traffic, you will still get a backlink to your site and hence this will obviously give you SEO benefits as long as the site is credible.
Rant/Ramble: I try to warn people when I am about to ramble because, some people simply don’t want to read me rambling but anyway this is my personal opinion on how you should use both PPC and SEO as in the past I have been told I am a bit anti pay per click marketing and that I am too laser focused to SEO, which I think is not that bad a thing, but anyway just to clear things up I am not anti PPC I just think that your investments can be better spent. If we take a random keyword that I am going to make up.
This keyword gets 10,000 exact searches a month and your website converts at 5% for the visitors you get from PPC and you have done all your research and worked out you can pay about £/$1 per click and still make £/$2 per visitor on average. 6 months down the line you have spent £10,000 and made £20,000 which is a 100% rate of return which is awesome. Congratulations you made 10k, that’s awesome and if I made 10k from one keyword in 6 months I would be pretty happy.
But, there is a but. 6 months later if you spent 10k you would be in a lot better position and you would STILL be in that position. Once you stop spending money on PPC advertsing, your done, gotta spend money to make money with PPC. SEO if your still ranking 1st after 6 months, even if you completely stopped you would still earn a lot until your website dropped down the rankings. And you would probably earn more in the 6 month spell anyway, as more people click on organic results than ad ones. Sorry PPC you lose. (to be continued…..)
Cheers guys, leave your comments and thoughts below.