Hi Guys, this post is going to be pretty long as its one of the things that annoys me most about when people say should I be getting this backlink, and 80-90% of the time, if you have to ask someone or look for approve when you are looking to get a backlink, the chances are the answer is going to be what you expect, which is a huge no go!
The topic is inorganic vs organic backlinking AKA good vs evil, white vs black (hat) not in a racist sort of way! Anyway…. And what links you should go out to get and what ones you should let pass you by.
I will start by clearing up a few myths, the first is the quality vs quantity myth. We have all seen the chart of how many backlinks you need from a PRX to get to PRX etc etc, but the most important thing to remember is that quality is more important than quantity. If you ask any SEO if they would rather have 1,000 PR1 links or 1 link from a PR5 site, I would think most of the time they would take the 1 link from a PR5 simply because the authority of this site (aka quality) outweighs the sheer number (quantity) of links. It is also more likely that the PR1 sites might lose PR or the links become less valuable, whereas an established PR5 is very unlikely to lose authority.
The quality of a backlink depends on a number of things and to test this there is something called the RAID backlinks test, this is a simple test you can do to see if the link you are thinking of getting, or trying to get will benefit in a positive way, to your website.
As you can see RAID stands for: Relevance, Authority, Influence and Diversity. I will just scan over these 4 terms as if you are relatively new to SEO you might not be sure what these terms mean from a backlinking point of view.
Relevance – This simply means is your site that you are trying to link to, in any way relevant to the website you are trying to get a link from? If it is, for example if I had a link from searchenginewatch.com to this website, then that would be relevant as both of the sites talk about SEO, and hence relevancy would be high, but if the site was not related to your site, for example a hair care website linking to a SEO site, then the link would not be relevant and hence worth a lot less.
Authority and Influence – Authority is usually measured in pagerank but this is not the only measure of how “good” a link can be. You also need to look at trust rank, which can be found on Moz’s open site explorer. A&I also measures if the source you are going to link from is trusted or is it written by an expert in the specific field or a trusted authoritative figure?
Diversity – Will this link help diversify your backlink profile. If you have 100 links and they are all PR0-1 from similar root domains and even from few IP addresses then this will not look natural in the eyes of Google. But if this link is something different so will help your linking footprint to look more natural and more diversified then it would be a good link to get.
If the answer to all three steps is a yes and the link is relevant, trusted and helps your link diversity then it would be a good backlink to have to your website and you should go about trying to get this link. How you do that can be in a number of different methods, but usually guest posting is always a great route to go down as you can pick your anchor text, you add something to their website and you allow the post to generate traffic as well as let the link juice flow!
Hope that helped guys, and as always, Stay Optimized!