A few months ago I launched a brand new website with the aim to rank his site in Bing using black hat SEO to see if this was a profitable process. Bing is a lot easier (and quicker) to rank in than Google, so instead of going for a low competition niche and ranking long tails in Google I decided to try to rank a highly competitive niche in Bing and see what the results were. If you haven’t read the details and strategy, you can do so here.
I started the campaign in January so we are almost 4 months in now.
The results are completely unexpected.
At the start of April I noticed a very interesting concept that I have been continuing, this is using social (and a lot of it) to cover the black hat links. As this continued the site was able to climb up in Google as well as Bing for some rather large keywords. Screenshots below.
The 2 keywords I initially targeted have about 4,500 and 10,000 monthly searches and rank 24th and 39th at the moment. The organic traffic is also starting to come in, 4/5 UV a day currently.
So as a result of the site ranking in Google a lot better than I thought it would, I’ve decided to lower the velocity and aim to rank in Google instead of Bing (because why not.) The methods are still the same, but the link velocity is going to be reduced, so now I guess this becomes a Black Hat Google Case Study… But I’m cool with that.
The next 30 days
Over the next 30 days I will be continuing my social + black hat linking experiments. If the site begins to get into the top of page 2 realm I will also be purchasing a press release and may consider starting to clean up the link profile. A quick note on this – One of my favourite ranking strategy involves ranking a site using black hat techniques and then slowly working to clean up the link profile. You can slowly remove the sape links and instead replace them with high quality PBN links or even guest posts / contextual links if you have the budget.
The site could drop back or get penalised completely so I don’t want to reveal too much of the ranking strategy itself yet.
Oh and as a sidenote to the people who use Majestic stats to see how high quality a domain is. Check this out, these are the stats for this heavily saped, black hat site. Majestic can be so easily manipulated so a TF30+ domain can really just be a piece of crap domain.